Apple iOS Store Campaigns

Focused on delivering marketing assets for social platforms for various iOS apps, Apple products and services with 100% accuracy and 0 delays.

Apple Store Marketing Marketing Campaigns Asset Development

Project Duration

Monthly

Team Size

4 Members

Industry

Mobile Applications

Focus

Cross Promotion Apple Branded Marketing

Apple Logo

Challenges

  • Tracking Multiple Assets
  • Workflow Optimization
  • Complex assets variations

Solutions

  • Developed a dashboard to capture and manage the requirements of each asset tied to each campaign in one screen.
  • Streamlining the right resourcing with designers and video producers with the exact requirements from the start each and every single time, with no details missing.
  • Multiple versions of the same asset in different formats for different mediums.

Outcomes

  • Easy to navigate and see status of all assets in the production queues and when they would be completed for review with automated uploads, approvals, and notifications.
  • Reduced the amount of the review cycles down to one, draft - review - approved! Production team did not miss a deadline on asset production.
  • Outlined the alignment and placement of the most used visible asset for initial review/approvals before applying to all other assets and completing with less review cycles.