BioSteel eCommerce Migration

Led the migration and aligned with the corporate rebranding/redesign of BioSteel's eCommerce platform, focusing on conversion optimization, user experience, and mobile responsiveness. The team also focused on streamlining the integration with Canada Post with API integrations for easy customer tracking and shipping options.

E-commerce UX Design Shopify Plus

Project Duration

9 Months

Team Size

7 Members

Industry

Sports Nutrition

Platform

Agility eCommerce CMS

BioSteel E-commerce

Challenges

  • High cart abandonment rate
  • Server performance issues
  • Complex product variations

Solutions

  • Streamlined checkout process
  • Mobile-first redesign approach
  • Intuitive product selector

Outcomes

  • 35% reduction in cart abandonment
  • 45% increase in online sales
  • 28% higher average order value

Project Timeline

Month 1-2

Discovery & Planning

Requirements gathering, stakeholder interviews, and technical assessment completed for eCommerce data, API documentation, and brand redesign requirements for the digital space.

Month 3-6

Development & Integration

CMS implementation, eCommerce data ingestion for products, coupon code system, API development for shipping, and integration testing.

Month 7-8

Testing & Optimization

User acceptance testing, smoke-testing and scaling for server performance optimization, and content migration.

Month 9

Launch & Handover

Successful deployment, documented and conducted CMS training, and knowledge transfer to the client team.

End of Projects

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