Acura eCommerce Redesign

Led a team of designers to completely redesign the Acura.ca website, focusing on improving the user experience and increasing online engagement.

UX Design eCommerce Automotive

Project Duration

7 Months

Team Size

3 UX/UI Design Pods + External Development Team

Industry

Automotive

Platform

Responsive Web/Tablet/Mobile

Acura Website Redesign

Challenges

  • Complex product configuration system
  • Multiple stakeholder requirements
  • Integration with dealer network

Solutions

  • Implemented intuitive vehicle configurator
  • Created unified design system
  • Enhanced dealer locator functionality

Outcomes

  • 3% increase in online bookings
  • 20% reduction in bounce rate
  • 15% increase in dealer referrals

Project Timeline

Month 1-2

Research & Analysis

User research, competitor analysis, and stakeholder interviews.

Month 3-4

Design & Prototyping

UI/UX design, wireframing, and interactive prototyping.

Month 5-6

Testing & Iteration

User testing, feedback collection, and design refinement.

Month 7

Handover & Launch

Design system documentation and development handoff.

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