FreshBooks Digital Marketing Product

Led development team to implement significant updates to the Hero section, Navigation, and Blog, resulting in a 17% increase in trial enrollment and much more!

WordPress Digital Marketing Multi-Market

Project Duration

6 Months

Team Size

5 Members

Industry

SaaS

Platform

Web

Challenges

Low conversion rates on trial signups
Complex navigation structure
Multi-market content management

Solutions

Redesigned hero section with clear value proposition
Simplified navigation with user testing
Implemented localized content strategy

Outcomes

17% increase in trial enrollment
25% improvement in navigation metrics
30% increase in blog engagement

Project Timeline

Sprint 1-2

Analysis & Planning

Analytics review, user research, and strategy development.

Sprint 3-4

Implementation

Hero section redesign, navigation updates, and blog optimization.

Sprint 5-7

Testing & Optimization

A/B testing, performance monitoring, and iterative improvements.

Sprint 8

Launch & Analysis

Final deployment and performance analysis.

Next Project

Apple Brand Marketing