PostMedia Ad Platform Prototype

Laying the foundation and working directly with the CTO to help align the prototype details for a scalable ad-network integration to enable programmatic ad display.

Programmatic Prototype Daily Interative Delivery

Project Cadence

Interative development with daily deployments for prototype

Team Size

6 Members

Industry

Canadian News Media

PostMedia Ad Manager

Challenges

Timely Content Updates
Serving client ads programmatically

Solutions

Upgraded prototype environment with infrastructure changes to allow better scaling
Standardized ad sizes and templates for ingestion and output

Outcomes

Working concept demoed and stealth-launched
To standardize and streamline ad sizes to reduce error and formatting

Next Project

FreshBooks Product Marketing