World of Peppa Pig Mobile Game

Led a team of 15 members to successfully provide continous updates to a mobile app targeted for 2-5 year olds with over 60M/downloads.

Mobile Game Development JIRA Continuous Delivery

Project Cadence

2-Week Sprints with 6-Week Releases for Continuous Delivery

Team Size

15 Members

Industry

Kids Mobile Gaming

World of Peppa Pig
Google Play Apple Store Amazon Store

Challenges

  • Timely Content Updates
  • Modernization of legacy built app
  • Low Rating on Mobile App Stores
  • Activities not played

Solutions

  • Automated processes to publish changes to the app for weekly content updates
  • UI/UX Audit to identify easy/medium/hard effort of changes
  • Implemented a ratings prompt post completion of an activity to improve rating on mobile app stores
  • Conducted user behaviour analysis identifying patterns and adjusting placement of un-played activities

Outcomes

  • 70% improvement in operational efficiency
  • Identified key areas that helped pushed D1 rentention up by 24%
  • Boosted iOS rating from 3.4 to 4.0 in 70 Days
  • Garnered a boost of 10% within 30 days for customer engagement

Project Gallery

Peppa Pig Game Screenshot 1
Peppa Pig Game Screenshot 2
Peppa Pig Game Screenshot 3

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